It has a field of view that’s nearly twice as large (though still much smaller than what humans can typically see with the naked eye) making it possible to see bigger digital objects close up. The Magic Leap 2 is somewhat lighter, more powerful, and sleeker than its predecessor, Magic Leap 1. The strategy for Magic Leap 2 sounds much like competitor Microsoft’s approach with its HoloLens headset, but is also a continuation of a strategy Magic Leap said it deployed in 2019, when it pushed its first headset to businesses. Just over a month later, in late May 2020, Abovitz resigned. Sales of its initial headset reportedly came up short, and the company reportedly laid off half its workforce in the early months of the pandemic. The buzzy, secretive, South Florida-based startup has raised well over $3 billion from investors since 2014 (including $500 million in October), with the promise of building a headset that can mix digital imagery with reality in ways that appear realistic and dynamic. Johnson, who was previously an executive at Microsoft, said Magic Leap is pushing the headset toward three types of business uses: visualizing objects in 3-D training employees (such as for medical procedures) and getting remote assistance (such as a factory worker who needs help fixing a piece of machinery). Despite the fact that VR has been taking up much of the conversation, Meta’s announcement in late 2021 that it would focus on building a metaverse “was a tailwind” for Magic Leap, she added. “Absolutely, we’re taking it,” Magic Leap CEO Peggy Johnson, who took over after founder and CEO Rony Abovitz left the company in 2020, told CNN Business this week about the broader embrace of headsets. Magic Leap's upcoming headset, Magic Leap 2, will be aimed at businesses, rather than consumers. (While virtual reality headsets can give the wearer a sense that they’re in an entirely different world, AR headsets mix the real and the virtual.) Growing comfort with headsets in general and interest in the idea of a “metaverse” - that still-squishy concept of an interconnected virtual world - could help Magic Leap gain fans. While the market for AR headsets is still tiny, a related technology - virtual reality - is growing at a rapid clip thanks to the popularity of Meta’s Oculus Quest 2 headset. The company is also hoping its timing will be better in 2022. Instead, it’s focusing on a narrow range of companies that might find its AR offering more useful and also be less intimidated by the price tag, which has yet to be announced but will continue to run more than $2,000 per headset. For starters, Magic Leap is no longer aiming the product at developers and other early adopters who it had hoped would come up with compelling uses for it (and then, perhaps, drive consumers to pick it up). But this time, it’s doing some things very differently. Now, the company is trying again, with plans to launch a new headset later this year. It was years in the making, and came after the company raised billions in funding - and it was a flop. Magic Leap says its method of beaming this light is unique, but the company didn't specify exactly how.In 2018, Magic Leap released an augmented reality headset that could show crisp, three-dimensional images as though they were right in front of you on a coffee table or living room floor. "I found that worked amazingly well close up, within arm's reach, which was not true of many of the other mixed- and virtual-reality systems I used," Kelly wrote." "I also found that the transition back to the real world while removing the Magic Leap's optics was effortless, as comfortable as slipping off sunglasses, which I also did not experience in other systems." How is Magic Leap different from HoloLens and other AR headsets?Īccording to Wired's report, devices such as HoloLens, the Meta AR glasses and Magic Leap feature semitransparent lenses that project light sources at the edges, eventually reflecting images toward the wearer's eye. Hands-on impressions from Wired's Kevin Kelly are also encouraging. Just imagine being able to read through work reports without a single monitor on your desk, or watch football on your own personal screen when there's no TV around. Because Magic Leap can project virtual displays and bring messages and emails directly to your eyes, it could someday replace your phone, PC and even your entertainment center.
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