Popularity: More than 15 million users across the world run the Hootsuite dashboard to track and manage their social media accounts.īest Features: You can manage multiple social accounts at once with a single dashboard, and this makes it easy to listen to all your networks at once. The dashboard platform supports 35 social networking sites, including the most popular ones, such as Facebook, Twitter, YouTube, LinkedIn, and more. The Story: Hootsuite was born back in 2008 from sheer need when founder Ryan Holmes realized he needed a tool to help him manage the multiple social accounts that he ran for his digital products company. In other words, if you're not using audience listening tools to track what's happening in your backyard, then there's the possibility you're going to miss out on major opportunities to participate in discussions, resolve complaints, stay ahead of your competitors, and keep apprised of the topics your audience cares about. This is especially important today when nearly 60% of people turn to social media to lodge a complaint against a brand, and 72% of those people expect a response within an hour. This makes it easy for people to manage multiple profiles and maintain a presence on multiple social media sites, all without missing a beat. Audience listening tools allow you to monitor your social media accounts, so you'll know when conversations are happening that involve your brand, your products, and services, or even your competitors.
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